Book Review – The Power Of Authentic Online Reviews

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Who knew that authentic online reviews could be so powerful?  As business owners, do you seriously think about the reviews that your customers leave on your site? Well according to Tom Kenemore, online reviews can help to skyrocket your leads, sales and reputation.

Online Reviews

The author asked four questions that I expected answers for at the end of the book. He asked:

  • Do you want to have the best reputation in your local market?
  • Do you want more leads and sales for your business without increasing your budget?
  • Are negative online reviews about your business, product or service pissing you off?
  • Do you want to earn the customer service awards your competition has won?

The question is, did Tom provide the reader with a doable plan to leverage their existing happy customers’ goodwill into FREE marketing?

Yes! he most certainly did. While I have not tried all of his suggestions, I believe that the author’s unconventional strategies are simple enough for any business owner to follow. I love the fact that the author uses legitimate proven strategies to drive these activities and that they are not so over the top that that you need a doctoral degree to figure out what to do.  These are simple, easy to follow strategies that the average business owner can use to improve business.

I will definitely be paying closer attention to online reviews after reading this book and you should too. Business owners everywhere can learn how to leverage their client reviews with the strategies provided in Fans on Fire.

If you would like to purchase a copy of this book, please use link below

 

I received the book for free through Reading Deals, in exchange for an honest review.


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35 Responses

  1. Heather says:

    I often read through reviews before making purchases, planning experiences, or dining out. Often they’re disgruntled customers on places like Yelp, but there are also people who are honestly sharing their opinions. I appreciate them as a customer, but can imagine they’re invaluable to the business owner.

  2. I love reading reviews. Usually, before I buy anything, I search for honest reviews.

  3. Diana Tidswell says:

    As a blogger, we are influencer too! So I prefer an authentic review.

  4. Belinda says:

    I think everyone looks online now for reviews before they purchase. This sounds like a great read.

    • mardenec@hotmail.com says:

      Belinda it is a great read for something that many do not think about. Small businesses can leverage online reviews to help their business

  5. Sin Yee says:

    Thanks for sharing. Yes, people do pay much attention on the review. But sometimes, you can actually know whether the review is real or fake by the way they commented.

  6. Candy Rachelle says:

    I agreed!!! Online review or Good online review gives more impact to the people. I always check the online reviews when I am buying in the online product. It means a lot to me how other people’s experience the product or the service.

  7. Preet says:

    Online reviews does make an impact on how people perceive the product. Even I search online before buying anything, even clothes.

  8. Rachel says:

    I always pay attention to reviews. I’m the person that reads every single review. Thanks for the book recommendation 🙂

  9. Stacey says:

    I can’t tell a lie. I choose not to be mean or brutal, but an honest review helps people grow and get better.

  10. I didn’t pay much attention to online reviews until recently. My hubby does, he researches everything. One bad experience, and now I do too.

    • mardenec@hotmail.com says:

      LaToya I pay attention as well. Even with our blogs we must pay attention to what our customers are saying.

  11. I always read online reviews when I am buying a product or service. It means a lot to me how other people’s experience was.

  12. 1stopmom says:

    I pay a lot of attention to online reviews. I look for them before going to a restaurant or buying a product. It saves times especially if there are problems using a product or it doesn’t perform as promised. Reviews definitely affects how and where I spend my money. If restaurants consistently have bad reviews, I won’t even bother going.

  13. Tara Pittman says:

    Online reviews always help me. I think when there are too many, I then question the validity.

  14. Ronnie says:

    I used to work for one of the biggest online site review systems in the world, and yes, reviews have a major impact. We could see the financial impact on our own clients all the time – it added a layer of trust that caused more shoppers to buy.

  15. I have to check out this book. Sounds like something I should be reading and taking notes.

  16. It is really important to read online reviews. I love making sure to read them all before I make a big purchase.

  17. gingermommy says:

    I love reading unbiased reviews. It really is important to make sure that you keep in mind the voice that the writer is projecting.

  18. For reviews especially of books I depend on a very few time tested online reviewers, time has changed so much that people give a positive review for peanuts and we get to buy some really unworthy boooks

  19. Anita Anderson says:

    Nowadays we need more authenticities in reviews and marketing. Just because XYZ said it was great doesn’t mean you are gonna jump up to get it. I love to see real people posting videos trying out the stuff before I buy.

  20. Liz Mays says:

    This sounds like it could be really helpful in learning how to market more effectively. I know I have a lot to learn.

  21. amer says:

    I love reading authentic reviews but sometimes I make sure that a well-balanced reviews is important, highlighting the good and use constructive criticism instead.

  22. Joline says:

    I shop online A LOT so I base my decisions on online reviews. I try to sift through them and after a while you can spot fake ones a mile away!

  23. When I write reviews, I strive to be as honest as possible. What good is a review that is only positive and dishonestly so?

  24. Neely Moldovan says:

    Yes online reviews are tricky! I try to read through several to really get a good idea! But yes be wary!

  25. robin rue says:

    As a blogger, I can’t imagine giving anything but an authentic review, but I know there are people out there that don’t. This sounds like a great read.

  26. Alicia says:

    This is so true. It’s good to figure out which ones are authentic. I know I like to have unbiased reviews of tech and appliance products and tvs before buying. Thanks for this! I will have to check out this book sometime.