What Does The New LinkedIn Mean For Social Media Managers

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I take it that by now most social media managers have experienced the new LinkedIn.   Some persons are happy with the changes while others are downright confused.  Social Media Managers and others must take the time to figure out what the changes are, so they can continue to serve their clients in a professional manner.

Social Media Manager

 

Most of the changes are subtle, but it can be a tad time consuming just trying to figure things out.  I hope this will help to make it a little easier for those who are trying to juggle a million and one things at a time and still have not found the time to take a second look.  The new LinkedIn looks a lot like Facebook so the teething pains might not be so difficult to endure.

Home Page 

The biggest changes are in the homepage. The desk top view for the new LinkedIn is not hard to figure out.  From here you can easily see who’s viewed your profile and your latest article, write an article or upload an image.  There is also a snapshot of your profile pic and professional headline.

The new LinkedIn looks a lot like Facebook so the teething pains might not be so difficult to endure.

What’s New For Social Media Managers

Navigation Bar –  The navigation bar now has seven core areas including Home (Your Feed), Messaging, Jobs, Notifications, Me, My Network, and Search.

Real Time Messaging – You can easily message a connection wherever you are in LinkedIn.

Fine Tuned Feed – See the most relevant content from publishers and people

One Universal Search Box – Easily find companies, people, groups, jobs, and schools.  If you need to refine your search, the filters on the right side will help you with that.

More Insight Into Who’s Viewed Your Content – More information is provided about the persons who are engaging with the content you share.

Improved Profile Suggestions – Get help with looking your best professionally with more ways to improve your profile.

The new LinkedIn is now faster, cleaner, and a lot easier to navigate

The new LinkedIn is now faster, cleaner, and a lot easier to navigate

Things That May Frustrate You

  • Your entire list of projects and publications is not visible, you must expand to see the total list
  • Top menu is sticky
  • The new “Network” looks a little different
  • The old profile link is now the new “Me” section
  • Profile link is now combined with features and account settings
  • Only the first two lines are visible in the professional headlines; so, make those two lines count
  • You can’t tag if you have a free account

What You Will Love About the New Design

  • Easier access to the things you need to update your profile
  • The new design is a lot more visual and compact
  • The notifications tab is quite obvious
  • It is easier to interact with connections
  • It is designed to encourage engagement
  • It has a more professional look

 

How do you feel about all the changes that the new sleek LinkedIn has to offer? What are you finding most frustrating?  Drop me a line in the comments section.

 

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