Book Review – Red Hot Internet Publicity
As an avid blogger and entrepreneur I was super excited to review this book. I secretly hoped it was not another book that would make me roll my eyes. I find that many of these books that make a lot of promises to bloggers just do not deliver, so I went in gingerly. After the first couple of pages I sat up straight because this author was really getting into it and I was impressed.
If you are going to find success with social networks, you need to know the secrets of successfully networking online.
In my mind, this was not a book I was reading just for pleasure. I wanted to see what information I could find within these pages that would help me do a better job at what I was already doing. I needed insight to take my business to another level and secretly I hoped that this book would help.
Penny starts at the very beginning by giving general information about social media. I loved the statistics at the very beginning that gave a breakdown of the amount of users on the top eight social media channels. That way you get a feel of where you should really be spending your time as a blogger.
The author breaks down things like the best times for posting, and the best types of content to share in order to be an effective blogger. She shares these and other secrets to social networking success in a manner that made me want to keep reading. Sansevieri mowed down the myth that we need to be on every social media site in order to succeed. That kind of spoke to me because I always thought it was too much pressure to try to be all things to all people.
Targeting your audience is critical for networking success.
Being focused on one social media site will help you gain more traction in the right place instead of spinning your wheels dabbling in a bunch of different social media sites that aren’t benefitting you
This book is a must read for any blogger who needs a little heads up about internet marketing. Whether you are a beginner, or somewhere in the middle this can be a great resource to add to your shelf.
If you would like to purchase a copy of this book, please click on link below
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